From scattered signals to a practical friction roadmap

A structured engagement that keeps business context, user behaviour and delivery constraints in the same conversation.

1. 01

   Frame the journey

   We begin with the user task and the product decision you need to make. Together we define journey boundaries, useful segments, known concerns and success signals.

   You contribute: stakeholder context, analytics access and existing research.

2. 02

   Check the evidence

   Before drawing conclusions, we assess event definitions, data gaps, consent controls and implementation quality. Material limitations are documented and carried into the findings.

   You receive: a concise evidence-quality note.

3. 03

   Investigate friction

   We analyse paths, funnels, errors, timings and behavioural signals. Where available and appropriate, we sample privacy-safe session evidence to understand the interaction around a pattern.

   You receive: an evolving friction register with supporting evidence.

4. 04

   Prioritise action

   Findings are ranked by affected volume, severity, journey value, confidence and likely effort. In a working session, we agree immediate fixes, questions to research and signals to monitor.

   You receive: a final action brief and findings workshop.